The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319469 |
| Date | January 2017 |
| Creators | Nossková, Barbora |
| Contributors | Kvapilová, Pavla, Hanušová, Helena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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