An empirical investigation of the Portuguese crystal industry focused on the current strategies of the 12 firms in the industry that produce 98 percent of the industry's output. The chief executive officers in each firm completed the survey instrument. The research discovered that the two groups of firms with positive returns on equity pursued a cost leadership strategy based on efficiency of production and cost leadership strategy based on production innovation.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-15821 |
| Date | 01 February 2000 |
| Creators | Marques, Alzira, Lisboa, João, Zimmerer, Thomas W., Yasin, Mahmoud M. |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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