The aim of the theoretical part of this thesis is to describe the role of a marketing situational analysis and how it can benefit companies. The practical part describes the individual steps of the marketing situational analysis of the new employment website www.aulinks.cz. The analysis focuses on the employment websites market in the Czech Republic and reveals its customer segments, competitive environment and trends. The ultimate aim of this thesis is to propose www.aulinks.cz, based on the findings of the situational analysis, a penetration strategy, which will allow the company to utilize current market circumstances.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193318 |
| Date | January 2014 |
| Creators | Rozman, Ivan |
| Contributors | Halík, Jaroslav, Štěrbová, Ludmila |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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