Abstract
It has been a long time that Taiwan is always promoting its tourism industry in every aspect, and this policy not only arouses the development of economy but also promotes the status of Taiwan in the world. It is considered that the foreigners may have a deeper understanding of Taiwan by visiting this Island, and also expand the civil diplomacy, as well as increase the tourism revenue.
Due to the trend of globalization, the city connects directly with global economy, the communications between cities, the sharing of resources and the interaction of cultures, the importance has exceeded upon nations, the competition relationship as well. Therefore, the city must set up its unique character, combined the city marketing with the enterprise, in order to develop the regional resources with area planning and reach the goal of win-win situation.
The Ambassador Hotels and the Tokyu Hotels Chain, Japan have been cooperated closely for a long time, not only in sales promotion, the Tohyu Hotels also provide construction design, operation know-how, management concepts and personnel training manuals.
The Ambassador Hotel Taipei renovated and expanded to be a 477 room¡¦s hotel in 1979, more catering and convention facilities are added to meet the increasing tourist numbers, due to the world economic booming. In 1981, the largest international hotel in southern Taiwan- the Ambassador Hotel, Kaohsiung opened, which made the Ambassador Hotels become the first domestic hotel chain in Taiwan. Furthermore, the Ambassador Hotel Hsinchu opened in 2000, attracting the nobles of electronic scientists and engineers in Hsinchu Science Industrial Park.
The Ambassador Hotel Kaohsiung being re-positioned itself as The Urban Resort Hotel now is the only five stars hotel adjacent to the beautiful Love River, and proudly represents the gorgeous and elegant atmosphere of Kaohsiung Harbor. The Hotel has built the latest poolside outdoor restaurant- Le blé d'or, and has also been awarded as the top international hotel in Kaohsiung by Business Traveler magazine. By re-positioning, re-adjusting the marketing strategies, re-forming the organization, re-inforcing the internal controls and focusing on new products developments, the Ambassador Hotel Kaohsiung has turned into profits by 2004, and is still blooming. It is considered that the re-positioning and re-adjusting marketing strategies did work by analyzing the customer demographics, with the majority of domestic travelers.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0802107-170934 |
| Date | 02 August 2007 |
| Creators | Wang, Jiunn-Dean |
| Contributors | Jen-Jsung Huang, Chang-Yung Liu, James C.T. Lee, Stephen D.Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802107-170934 |
| Rights | restricted, Copyright information available at source archive |
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