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Kontextová reklama s využitím Google AdWords a Google AdSense / Contextual advertising using Google AdWords and Google AdSense

The thesis introduces contextual advertising on internet using Google AdWords. The paper describes individual steps of an ad campaign (product choosing, ad types, keywords), its management and success evaluation (calculation of ROI and modified ROI).

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77157
Date January 2008
CreatorsMihok, Radovan
ContributorsHalík, Jaroslav, Koblovsky, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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