The diploma thesis consists of creating marketing strategy for a new e-commerce. Then diploma thesis specifies conditions of foundation of e-commerce and describe single marketing instruments which leads to more efficient selling results of e-commerce.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223323 |
| Date | January 2011 |
| Creators | Crlík, Jan |
| Contributors | Dvořák, Jiří, Dvořák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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