This thesis deals with the issue of using the instruments of electronic marketing. Literature review focuses on the description of the enviroment of internet market-ing in the Czech republic and characterizes its individual instruments in coherent conception. In following part of thesis are applied chosen instruments in the multiple case study and then evaluated using appropriate indicators. On the basis of study are inferred general recommendations for the application and maintance of selected instruments. The main contribution of this work is to sort internet marketing instruments according to their efficiency and create a general procedure for their evaluation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179991 |
| Date | January 2014 |
| Creators | Bosák, Marek |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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