Incumbent and challenger strategies in presidential communication : a content analysis of television campaign ads from 1952 to 1984 /

Description

Thesis (Ph.D.)--University of Oklahoma, 1986. / Bibliography: leaves 134-143.

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1. http://libraries.ou.edu/access.aspx?url= http://wwwlib.umi.com/dissertations/fullcit/8625545

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Presidents

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/516671479
Date	January 1986
Creators	Wadsworth, Anne Johnston.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Full-text version available from OU Domain via ProQuest Digital Dissertations