An experimental study which tested the effect of the receiver's judgement that a source motivation to deliver a message was biased, or non-biased, upon the report of message comprehension, persuasion and the perception of the source's credibility was conducted. The effect of the receiver's self-esteem was tested across three levels. The 228 subjects were students from a laboratory high school. Message comprehension was significantly higher in the bias-expectancy confirmed group. The main-effect for self-esteem showed a positive linear data pattern. The persuasion and source credibility data was non-significant due to message complexity. / A seven factor self-esteem measure was developed and tested. / Source: Dissertation Abstracts International, Volume: 47-01, Section: B, page: 0435. / Thesis (Ph.D.)--The Florida State University, 1986.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_75765 |
| Contributors | WHALEN, DENNIS JOEL., Florida State University |
| Source Sets | Florida State University |
| Detected Language | English |
| Type | Text |
| Format | 316 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
Page generated in 0.0013 seconds