Over a decade, the Kaohsiung city experienced the test of globalization and also competed with other cities. Its main industrial structure has changed from heavy industry to service one. The adjustment of industry structure and the improvement scheme of improving unemployment rate were both facing stern challenges. All this time, the Urban Spotlight and the Lover River has been noticed. Under such circumstances of globalization, Kaohsiung city government may not have the opportunities to develop various kinds of industries. However, tourism industry did not catch the eye too much. The Tourism Bureau of R.O.C. kept marketing the medium and long-term of tourism plan and tried to promote the tourism industry, however, Kaohsiung City owned the strength of two international harbors but not the tourism industry.
This study aimed to disscuss the public-private partnership of Kaohsiung city and wish the Kaohsiung City Government could value the importance of public-private partnership on developing the tourism industry. This study utilized the structure of public-private partnership theories and related researches of tourism development under the public-private partnership. Afterwards take the cases of tourism development under the public-private partnership in Hualian County, Taiwan and Edinburg, Scotland and Sendai City, Japan for analyzing. Finally, find out how to developd tourism industry with private sector by utilizing the In-depth interview method.
The following findings were discovered:
1. The lack of parking lot and environmental hygiene problem show not only the industry economic issue but also the basic infrastructure of livelihood.
2. Local government needs to consider the overall advantage and generalize the direction of tourism policy. By the contact and collaboration with private tourism sector to establish the strategy and find out the best way to develop the regional distinctive tourism industry.
About the private partnership strategy:
1.In tradition, public sector controls most of resources in the regional economic activities and its strategy plan affects the regional economy development. The Kaohsiung City Government should strengthen the public-private partnership system and follow the example of other countries to unite the private sector by adopting a bottom-to-top way. Thus, it would be more creative in the tourism industry. Moreover, it is important to establish a committee by integrating the travel unions and tourism associations.
2.Further integrating the private tourism resources, such as unique local tourism, ecotourism and culture tourism in order to expand the market and the range of public-private partnership.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0704111-170333 |
| Date | 04 July 2011 |
| Creators | Lee, Ching-Tai |
| Contributors | Jheng,Bo-Wen, Wu, Jih-hwa, Kuan, Fu-Yung |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704111-170333 |
| Rights | restricted, Copyright information available at source archive |
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