Studies show that gamification leads to increased enjoyment when using a service. Anincreased enjoyment leads in turn to increased customer loyalty. The aim of this report isto examine how gamification can be applied in order to motivate customers to return to aweb application in the conext of a booking service for padel courts. Two web applicationswere developed, one with gamification elements and one without, and were tested bytwo different groups in order to measure the percieved enjoyment. The results showedthat there was no statistically significant difference between the two web applications.The test subjects noticed gamification elements but the elements did not solely havea positive effect. Elements regarding social communication gave a positive impressionon the test subjects, while elements regarding statistics and leaderboards gave a partlynegative impression.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-176239 |
| Date | January 2021 |
| Creators | Hallstensson, Hugo, Salomonsson, Elsa, Wadsten, Anna, Bergström, Didrik, Nylen, Philip, Ludvigsson, Olle, Sköld, Erik |
| Publisher | Linköpings universitet, Institutionen för datavetenskap, Linköpings universitet, Institutionen för datavetenskap, Linköpings universitet, Institutionen för datavetenskap, Linköpings universitet, Institutionen för datavetenskap, Linköpings universitet, Institutionen för datavetenskap, Linköpings universitet, Institutionen för datavetenskap, Linköpings universitet, Institutionen för datavetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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