The purpose of this paper is to analyze how consumer behavior related to food changed during the pandemic in Sweden. At the beginning of 2020 a global pandemic named Covid-19 hit all the countries, Sweden being one of them. The pandemic has forced everyone to change their usual lifestyle in order to be safe from the virus. The consumers' food choices have been changed during the pandemic, this topic would be interesting to be researched by the authors. Since the pandemic has urged worldwide, most of the countries have been affected because of it. The researchers have conducted a questionnaire in order to be able to analyze the situation in Sweden from the consumers point of view. The findings indicate changes in consumer behavior and buying behavior that are tied with the pandemic times in the context of health. Some changes have been observed in product buying for food consumption as many people bought healthier products.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-55403 |
| Date | January 2021 |
| Creators | Lunkuse, Rosemary Angel, Racoreanu, Diana |
| Publisher | Jönköping University, Internationella Handelshögskolan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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