<p>GREENWOOD, PAUL BRIAN. Sport Fan Team Identification in a Professional Expansion Setting. (Under the direction of Michael A. Kanters.) This study assessed the relationship between team identification of sport fans and a number of different variables including but not limited to: the reasons for initially becoming a fan, specific sport knowledge, and purchasing behavior. A non-random sample of spectators (N = 356) at an Arena Football League (AFL) game completed a survey designed to identify or measure the aforementioned variables. A t-test revealed that males reported significantly higher levels of team identification than females. Analysis using a Pearson correlation matrix showed a positive correlation between team identification and sport knowledge, attendance rate, and purchasing behavior. Likewise, a positive correlation was found between team identification and the following reasons for initially becoming a fan: closest team, born and/or live in the city and/or state, team success, the players and/or coaches, parents and/or family influence, and the tailgating and party atmosphere. The findings have important implications for professional sport franchises in terms of tailoring marketing efforts for potential fans.<P>
| Identifer | oai:union.ndltd.org:NCSU/oai:NCSU:etd-20010703-110532 |
| Date | 12 July 2001 |
| Creators | Greenwood, Paul Brian |
| Contributors | Michael Kanters, Nancy McGehee, Larry Gustke |
| Publisher | NCSU |
| Source Sets | North Carolina State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://www.lib.ncsu.edu/theses/available/etd-20010703-110532 |
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