SUMMARY
Management of Public Health
PATIENT EVALUATION OF USING MARKETING ELEMENTS AT OUTPATIENT POLYCLINIC
Aida Račienė
Supervisor Ilona Bučiūnienė, Doc., dr.
Departament of Social medicine, Faculty of Public Health, Kaunas University of Medicine.-Kaunas, 2005.- P. 83
Aim of the study - evaluate patient’s attitude towards the elements of marketing at Outpatient Polyclinic of Panevėžys region local administration.
Objectives: 1) to investigate the existing patients satisfaction of marketing mix elements; 2) to investigate the evaluation of marketing mix elements according to patients social – demographic characteristics; 3) to estimate patients general level of satisfaction, repeated intention to use services; 4) to form basic direction of marketing improvement at polyclinic.
Methods. The study was carried out in August, 2004. Questionnaires were used. 435 questionnaires were given out, 410 questionnaires were given back (frequency of response – 94,2). Likert’s five-point scale was used to investigate the satisfaction. Data was analysed using SPSS (version 10), Windows Microsoft Excel.
Results. Experienced doctors (average 4,52), registration (4,51), physical evidence of polyclinic (4,13), information in the press (3,39) are the most important factors for respondents while choosing a medical institution. The respondents who seldom come to a medical institution are likely to come here again (4,51).The respondents who are signed at polyclinic for ≤ 10 years would recommend... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050606_201642-74287 |
| Date | 06 June 2005 |
| Creators | Račienė Aida, Aida |
| Contributors | Petrauskienė, Jadvyga, Misevičienė, Irena, Bučiūnienė, Ilona, Bagdonas, Eugenijus, Kaunas University of Medicine |
| Publisher | Lithuanian Academic Libraries Network (LABT), Kaunas University of Medicine |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050606_201642-74287 |
| Rights | Unrestricted |
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