National Health Insurance in Taiwan has been implemented since March 1, 1995. With changes and challenges of medical treatment policy and environment, the strategic management of medical treatment should be re-adjusted. In order to adapt to the new healthcare environment, the different strategic alliances will be adopted by private sectors. By doing so, the organizations would gain the necessary resources, such as patients, and financial supports, to achieve the goals of mutual benefit.
The purposes of this study were to examine the financial performance before and after strategic alliance, and to investigate the patient satisfaction after the implementation.
The research is divided three parts to discuss:
1. Financial achievement: to gather the relatively financial data of implementing strategic alliance around ten months in A clinic and B hospital to discuss the efficiency of strategic alliance.
2. Efficiency evaluation after employees knows the implement of strategic alliance: the research will take the employees in five hospitals and clinics that have participated in policy alliance as a sample with questionnaire investigation to discuss whether "the management achievement evaluation of strategic alliance" has any significant difference in the different characteristics of the employees.
3. Satisfaction of going to doctors after strategic alliance has implemented: the research will take the patients who accept retina operation as a sample with telephone questionnaire investigation after the implement of strategic alliance to discuss whether the characteristics of patients satisfaction of going to doctors have any significant difference, and whether the medical treatment result, the process of going to doctors, and the process of medical treatment have any significant difference.
The research found the followings:
1. Before implementing strategic alliance, we have evaluated A clinic's advantages, disadvantages, and its purpose of establishing strategic alliance. It found that strategic alliance is workable for A clinic for long-term. Moreover, for retina operation, basing on financial achievement, the management gross profit increases after the strategic alliance.
2. The management achievement evaluation of the personal characteristics are significant difference of the evaluation of the customer-guide.
3. The patients characteristics of the education degree, the satisfaction of the process in going to doctors¡¨, and ¡§the satisfaction of the process in medical treatment¡¨ have the significant difference.
4. ¡§The medical treatment result¡¨, ¡§the satisfaction of the process in going to doctors¡¨, and ¡§the satisfaction of the process in medical treatment¡¨ of the patients reveals the significant difference.
5. ¡§The degree of the disease improvement¡¨ and ¡§the medical treatment process¡¨ of the patients is in the positive relation.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0830101-135915 |
| Date | 30 August 2001 |
| Creators | Su, Win-Hsiu |
| Contributors | Chin-Kang Jen, Herng-Chia Chiu, Shu-Chuan Jennifer Yeh |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830101-135915 |
| Rights | unrestricted, Copyright information available at source archive |
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