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Role Pay-per-Click internetové reklamní kampaně v marketingových aktivitách firmy / The usefulness of Pay-Per-Click internet advertising campaign in marketing strategy of company

This paper is focused on analysis of internet advertising and its role in marketing communication. The paper determines general methods and instruments of internet marketing and describes internet advertisement in comparison with traditional advertising media. In more detail the paper is focused on description and explanation of effect of Pay-Per-Click advertisement campaigns. The options of their usage and recognized differences are explicated by practical instance of marketing strategies of real companies.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17096
Date January 2009
CreatorsČerný, Jakub
ContributorsKincl, Tomáš, Přibil, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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