The objective of this thesis is to proof possibilities to use data from the electronic revenue records to measure the visit rate and process recommendations for the use in tourism. The thesis focuses on the tourism sector. Concepts and related terminology are explained. Described in this thesis are sources of the information about visitors, profiles of visitors, decision-making process about visits, and selected technologies used to measure the visit rate. Reasons, problems and classification related to measurements of the visit rate are included in the thesis as well. The practical part examines the use of information from electronic revenue records for the purpose of measuring the number of visitors based on the calculation of Pearson's correlation coefficients. The principal how EET functions is explained in the thesis. Significant part of the work is the analysis of daily and monthly revenues of electronic records in the sector of lodging in regions of the Czech Republic. Based on this analysis, 6 groups are determined in which the development of daily seasonality takes place in a specific way. An important part is also the calculation of average cost of accommodation in regions, which identifies certain economic impacts of tourism. Part of the thesis are summarized recommendations for the use of data from EET.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:394863 |
| Date | January 2019 |
| Creators | KŘÍŽOVÁ, Tereza |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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