Waiting for service was often happen in Service setting. The literatures about the consequence of the waiting were strong in certain respects, typically negative and erode the customers¡¦ overall service evaluation, and underdeveloped in other respects.
In this article, I consider the influence of the waiting on the customers perceived values. I propose the effect of waiting experiences on the customers perceived values depends on both how far the time lags of distances between purchasing and consuming and the word-of ¡Vmouth information supply. For the purpose, I choose the oversea leisure travel products that appear to have a significant time lag of consuming.
The sample data from 290 college and graduated students were analyzed using descriptive statistics, T-tests, One-Way ANOVA and Two-Way MANOVA.
The results of the three studies are presented as follows:
1. When customers perceived higher the value of the service products, they were more patient about waiting duration and more purchasing intentions.
2. The time lags of distances between purchasing and consuming were longer, the customers perceived values would increase first and then drop late.
3. Word of mouth information supply will enhance the customers perceived value.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0702107-163427 |
| Date | 02 July 2007 |
| Creators | Hsieh, Chia-wen |
| Contributors | Kuan, Fu-yung, Jacob Y. H. Jou, Cheng-Hsui Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702107-163427 |
| Rights | withheld, Copyright information available at source archive |
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