"The Makeover and Other Consumerist Narratives" is an interdisciplinary work in both approach and scope, and reads the construction of feminine desire and identity through what is popularly known as the makeover. Bringing together such diverse areas as film, literature, women's magazines, psychoanalysis, historical analysis and cultural theory, this research is particularly concerned with visual communications media (mostly film and advertising) and spectatorship. Of central import is the relationship of consumerism to feminine identity, desire, and the historical emergence of popular entertainments aimed directly at women. / The narrative of the makeover---so prevalent in women's magazines and advertising---works to effectively orient women's desires in a consumerist direction through product promotion and self-commodification. In addition, the makeover is explored in terms of how it might be seen to provide a model by which to understand the workings of late consumer capitalism as a whole. From an excavation of the official commodity-oriented origins of the makeover in the history of women's magazines, the project then moves through a reading of several print advertisements and the phenomenon of the consumer tie-in, and finally to what I call the "Transformation Film." Questions of narrative, desire and class are key here, especially insofar as these films make explicit the connection between self-transformation, commodity consumption, feminine desire and the promise of identity in consumer culture. / At issue is the peculiar problematic of feminine desire as negotiated by Freudian and Lacanian psychoanalysis, as well as the historical implications of female identity as explainable by Marxian commodity theory. It is only by means of examining the objects which cater to feminine desire that we may be able to understand this "culture of the makeover" and women's identity therein.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.82875 |
| Date | January 2002 |
| Creators | Fraser, Kathryn |
| Contributors | Straw, Will (advisor), Wallace, Jo-Ann (advisor) |
| Publisher | McGill University |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Format | application/pdf |
| Coverage | Doctor of Philosophy (Department of Art History and Communication Studies.) |
| Rights | All items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated. |
| Relation | alephsysno: 001985246, proquestno: AAINQ88470, Theses scanned by UMI/ProQuest. |
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