The purpose of this paper is to assess the relative strengths and weaknesses of a mall as viewed by two shopper segments: those shoppers who prefer to shop there, versus those who favor a competitor mall. The importance-performance technique is used in analyzing the data. Study results and their implications are discussed.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-15292 |
| Date | 01 November 2003 |
| Creators | Yavas, Ugur |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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