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Uplatnění personálního marketingu v obchodní společnosti / Utilization of Personal Marketing in a Company

This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in  the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the  current situation of the company’s personal marketing in order to improve the areas identified as problematic.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377366
Date January 2018
CreatorsŠkorpilová, Andrea
ContributorsMBA, Alena Kozáková,, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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