The master thesis named "Marketing application of personal data of clients in banking" combines themes of personal data and marketing. The first part is devoted to the protection of personal data in general, sources from which financial institution gain data of their clients and support for this in the legislation. The second part deals with specific cases of marketing application of personal data and trying to find the solution of its problematic parts. A large part is devoted to the personal data processing as an core act between processors and data subjects and CRM, as a possible way of client data application.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150024 |
| Date | January 2012 |
| Creators | Šotola, Jiří |
| Contributors | Dvořák, Petr, Matejašák, Milan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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