in English Abstract The thesis aims to fathom different aspects of the commodification of personal data. The topic is an issue of current interest. On one hand, due to the constant improvement of the technology of collecting and processing personal data, individuals are becoming very vulnerable. Techniques of influencing their thinking and decision-making based on their personal data have become so subtle and insidious that they often go unnoticed by the individuals. On the other hand, the development of the data economy can contribute to many goals that benefit society. This paper aims to answer two research questions. The first research question is how to guarantee the secure processing of personal data and to eliminate negative impacts on the subject and on society. The second research question concerns both ensuring adequate access of digital industry to personal data and empowering the data subject. Given the complexity of the issue and the confusion about the meaning and interpretation of basic concepts such as personal data and information, it is necessary to first briefly outline the nature and characteristics of personal data. The next two chapters analyse the legal means to achieve the objectives set out in the research questions. The final chapter provides a summary of recommendations on...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:453728 |
| Date | January 2021 |
| Creators | Juřičková, Jelizaveta |
| Contributors | Kučera, Zdeněk, Friedel, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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