The theme of this diploma thesis is ,,The meaning and use of selected promotional tool". The aim of this study was to evaluate the effectiveness of the selected promotional tool. The subject of the analysis was fairs and exhibitions of ESCO PODLAHY, s.r.o. Based on the information found, suggest possible recommendations for their further use or improvement.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:376098 |
| Date | January 2018 |
| Creators | UHLÍŘOVÁ, Michaela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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