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Návrh komunikační strategie pro obchodní firmu / Proposal of Communication Strategy for Business Company

The master’s thesis concerns about analyses of existing conditions of Stim tools, PLC., its surroundings and factors influencing its customers. The thesis is based on theoretical knowledge of marketing, which is used for the company description in the practical part of the work. Based on the existing information a proposal of communication strategy for this company is suggested.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222090
Date January 2009
CreatorsKozáková, Andrea
ContributorsMacháček, Zdeněk, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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