This diploma thesis refers to the topic of personnel marketing focused on graduates' attraction. In theoretical part it describes concepts of personnel marketing, its components, tools and parts, then it focuses on personnel marketing in a context of social system of organization and on specifics of graduates. The empirical part is searching for answers why is it important for organizations to attract graduates, which methods of personnel marketing are used to attract them, what is the strategy of personnel marketing in the area of graduates' attraction and if organizations have problems in their strategies of attracting graduates. The aim of this thesis is to specify focus of personnel marketing in the area of graduates' attraction. The empirical part is composed as qualitative research and it brings some interesting conclusion. The strategy of personnel marketing focused on graduates' attraction is to become the most desired employer and to build up good reputation of organization among students and graduates. To reach their goals in the area of personnel marketing focused on graduates' attraction, organizations use different methods, the most common are job fairs or workshops. The reasons for organizations to attract graduates are for example enthusiasm of these people who bring new ideas into...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:308279 |
| Date | January 2012 |
| Creators | Solovská, Petra |
| Contributors | Tureckiová, Michaela, Eger, Ludvík |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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