This study examined the effect of tag questions, hesitations, and hedges on participants' attitudes toward an advocacy, perceptions of the speaker, message, and cognitive responses regarding the message. Results from 351 participants showed that although linguistic power markers affected attitudes when participants were motivated to process the message, the markers did so through different processes. The use of hesitations in an advocacy affected influenced attitudes by affecting participants' perceptions of the speaker, whereas the use of hedges influenced attitudes by affecting participants' perceptions of the message. The use of tag questions in a message influenced attitudes, but this study failed to find the mechanism this effect. The overall finding suggest a more complex relation among linguistic power components and aspects of a persuasive appeal than once thought and researchers should consider the different aspects underlying the effects of linguistic power components on persuasion. / Department of Psychological Science
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/186949 |
| Date | January 2001 |
| Creators | Blankenship, Kevin L. |
| Contributors | Holtgraves, Thomas M. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | iv, 98 leaves ; 28 cm. |
| Source | Virtual Press |
Page generated in 0.0019 seconds