by Leung Kin-chung Jonathan, Yau Cheong-yin Albert. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 81. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- INTRODUCTION --- p.1 / Problem Identification --- p.1 / Company Background of Mobil --- p.1 / SWOT Analysis of Mobil in the China Market --- p.3 / Chapter II. --- RESEARCH METHODOLOGY --- p.8 / The Research Scope --- p.8 / Methodology --- p.9 / Secondary Data --- p.10 / Primary Data --- p.10 / Questionnaire --- p.10 / Limitations --- p.13 / Chapter III. --- FINDINGS - THE INDUSTRY --- p.14 / The Local Economy and Market --- p.14 / Shenzhen --- p.14 / Pearl River Delta Area except Shenzhen --- p.17 / Competitive Situations --- p.19 / Product Markets and Mobil's Corresponding Positions --- p.22 / Chapter IV. --- FINDINGS - CUSTOMERS --- p.33 / Mail Questionnaire Findings --- p.33 / Personal In-depth Interview Findings --- p.42 / Chapter V. --- RECOMMENDATIONS - MARKETING STRATEGIES FOR MOBIL --- p.55 / Overall Positions of Mobil's Product Portfolio in the BCG Matrix --- p.55 / Marketing Plans of Individual Product Lines --- p.57 / Action Plan --- p.66 / APPENDICES --- p.67 / BIBLIOGRAPHY --- p.81
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318528 |
| Date | January 1990 |
| Contributors | Leung, Kin-chung., Yau, Cheong-yin., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 81 leaves : 2 maps ; 30 cm. |
| Coverage | China, Pearl River Region, China, Shenzhen Shi |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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