Evaluation of marketing communication selected from the group of pharmaceutical products, OTC drugs intended for treatment of flu and colds by a questionnaire survey focused on specific factors influencing consumer behavior of the target group of customers
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72290 |
Date | January 2011 |
Creators | Machová, Gabriela |
Contributors | Lešetický, Ondřej, Polanecká, Šárka |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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