Diploma thesis deals with the concept of Corporate Social Responsibility - CSR. The chosen topic is currently up-to-date. Many companies begin to be interested in the ideas of this concept. Especially in recent years there can be seen activities and projects in this area. In the theoretical part of the work are captured substantive interpretations of the concept, there are also documented in the state of CSR -- both in the EU and more specifically in the Czech Republic. In the next part, thesis briefly introduces selected studies that are concerned with the topic. Practical part of the thesis is based on analysis of data of the agency Median and seeks to analyze of the perception of ideas, the concept of CSR is. Add to knowledge of the attitude of Czech society to the responsible conduct of companies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9216 |
| Date | January 2008 |
| Creators | Tuček, Michal |
| Contributors | Koudelka, Jan, Tichá, Klára |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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