Since CITI Bank sponsored New York Philharmonic Orchestra to perform in Taiwan in 1984, it began the interactions between enterprises and concerts. Comparing with other performing arts, people are more willing to pay for music performances. Benefit concert also has a better fundraising record than other art activities. The purposes of this research are: 1) to find the motivations, internal and external influence factors, execution modes, scales, and input routes of enterprises holding benefit concerts; 2) to understand the collaborative models among enterprises, sponsored non-profit organizations, and performing arts promoters; 3) to compare the different behavior modes among four cases and to provide some suggestions for enterprises, non-profit organizations and performing arts promoters.
This research uses case study methodology. After the literature review, the researcher chose four domestic enterprises who have splendid records for holding benefit concerts and did a semi-structural interview with each of them. The study came up six findings: 1) These enterprises¡¦ motivations of supporting benefit concerts was to raise up media exposure, to increase a impression on their customers, and to play role models as corporate citizens in the society. 2) The corporate philanthropy and enterprises¡¦ cultures integrated to create their strategies. The major internal influence factor was the companies images. The external influence factors included: the type of the non-profit organizations and its future, the attraction of the proposals, and the relations in the past. 3) The budget of benefit concerts was arranged with a special percentage of the enterprises¡¦ total income or a fix amount. 4) The enterprises mainly sponsored the fund for the activities through their subsidiary foundations or the company themselves. 5) The enterprises¡¦ relationships to the not-profit organizations were different, but they valued the proposals raised by performing arts promoters. 6) The activities were judged by their ticket revenue, the number of audience, the amount of media exposure and the budget. The benefit concerts not only increased the coherence of the employees, but also improved the corporate images.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0716107-002044 |
| Date | 16 July 2007 |
| Creators | Hsu, Meng-chun |
| Contributors | Yuan-kwei Chu, Li-Fong Cheng, Hong-hwei Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0716107-002044 |
| Rights | restricted, Copyright information available at source archive |
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