This diploma thesis is focused on the analysis and subsequent proposals in individual segments of the marketing mix, which will lead to the achievement of target, which means increasing sales in the company. The diploma thesis contains proposals for expanding the portfolio, increasing attractiveness for customers and increasing the efficiency of processes in the company, which deals with renting advertising places situated on the street furniture.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317055 |
| Date | January 2017 |
| Creators | Hradil, Jiří |
| Contributors | Johnson, Kateřina, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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