Diploma work deals with assessment of present usage of marketing mix instruments and subsequently setting of improving proposals of marketing mix of the shop Ráj hadic. This proceeding should increase awareness of customers about the shop and by that to raise a number of the customers and intentsity of its marketing activities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225305 |
| Date | January 2015 |
| Creators | Svobodová, Denisa |
| Contributors | Dostálová, Lenka, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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