The aim of the thesis is the analysis of current marketing mix and definition of proposals for new marketing mix formulation. The theoretical part discusses different marketing mix conceptions and describes its individual components. The practical part focuses on evaluation of marketing mix in the analysed company. The final part proposes solutions for improvement of efficiency of marketing mix factors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222137 |
| Date | January 2009 |
| Creators | Šmok, Daniel |
| Contributors | Vítková, Marie, Mikulec, Luděk |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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