The content of the thesis is a proposal for a business plan. The thesis is divided into a theoretical and practical part. In the theoretical part is described the business intention briefly characterized business plan. The business plan is presented in a practical part and deals in detail with market analysis, marketing plan, business size, placement, personnel resources and financial plan. As part of the business plan, a marketing survey, financial plan and financial analysis are set out. Based on these factors, the profitability of the enterprise and the reality of the business plan are determined at the end of the work.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:392004 |
| Date | January 2019 |
| Creators | Vojenčáková, Paulína |
| Contributors | Kocourková, Gabriela, Vítková, Eva |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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