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Marketingová strategie podniku / Marketing Strategy of Company

The main subject of this thesis named "Marketing strategy of company" is finding suitable tools which will help to analyse present situation of C&K a.s. company in department of marketing strategy. Thanks to aplication of this tools there will be suggestions, which will help to improve the position of this company in market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222379
Date January 2009
CreatorsPavlas, Vojtěch
ContributorsŠtefáčková, Bohdana, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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