This thesis discusses strategic management in sport. There are two main parts in the thesis. First part includes theory about strategic management, strategic management in sport and strategic planning process. In the second part there is a research which analyzes Czech hanball club HC Dukla Prague. The research is qualitive and done by personal interviews with managers, players and spectators of the club. The main purpose of the thesis is to find out how the club works with the strategy and what are the differences between theory of strategy and real actions of the club. In the end there are some recommendations for the club how to improve their strategic planning process.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264407 |
| Date | January 2015 |
| Creators | Hartman, Jaroslav |
| Contributors | Tripes, Stanislav, Král, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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