This graduation thesis is a concept of business project to foundation of company WELOV s r.o. Contains a summary of all obtained information for compile a project, analysis of present circumstances, definition of business activity, proposition of marketing strategy, composition of financial plan and economic valuation of project. The concept of the company foundation has arisen as the consequence of the business opportunity for completing the market gap in this business sector in this region. Dissertation study the issue of electronic commerce of a firm. Diploma thesis contains a formulation of such a business plan which will lead to a firm’s competitiveness in the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221729 |
| Date | January 2008 |
| Creators | Moskalenková, Lucie |
| Contributors | Walletzky,, Leonard, Zinecker, Marek |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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