An instance of the trade between the United States and Latin America applied to the playground industry

Description

This project presents the marketing strategy that should be developed in order to be successful in the Latin American market. Therefore, it is necessary to analyze the market's opportunities and threats linked to the customers/consumers expectations by using the SWOT (strengths, weaknesses, opportunities and threats) analysis.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/1960
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2960&context=etd-project

Tags

Playworld Systems Inc

Target marketing

Playgrounds -- Safety -- Planning

Playgrounds -- Equipment and supplies

Marketing -- Latin America

Play environments -- Safety -- Planning

Relationship marketing -- United States

International Business

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-2960
Date	01 January 2001
Creators	Labre, Nathalie Sandra
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project