<p>Why the Product Life Cycle (PLC) model fails to explain in many cases the way</p><p>products (goods)/services’ sales evolve, and what problems can occur by using the</p><p>PLC as a tool for strategic decisions?</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-151 |
| Date | January 2006 |
| Creators | Hadodo, Samir, Pignal, Clément, Malroux, Loïc |
| Publisher | Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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