As a new communication technology, Internet makes users play the role both as audiences and producers of messages. After Youtube published, the trend of amateurs¡¦ works quickly sprung up. Amateurs produce original creations and derivative works, and sharing their ideas by Youtube to hold a carnival in the cyber world. Some experienced amateurs become the favorite of news media, and even get the chance to communicate with professional movie makers.
The purpose of this research is to provide Youtube video creators some success examples and key elements to follow. Based on the amateurs¡¦ point of views, this research studied on the ¡§play¡¨ experiences and the communication pleasure of experiences amateurs. By observing Youtube website, this research also found out the carnival of amateur videos.
This research takes two qualitative approaches. First, by conducting five interviews, the ¡§play¡¨ experiences and the communication pleasure of experienced amateurs are discussed. To develop an understanding of the carnival of Youtube videos, researcher observed the contents, click rates, and discussions of users.
The findings of this research are that the experienced amateurs have long-term accumulations of video making which combine entertaining and learning. Their communication pleasures come from the behavior of creation, and the interaction with online fans and offline friends. As the main strategy of Bakhtin¡¦ carnival theory, parody also becomes a welcomed idea of Youtube videos. But the experienced amateurs emphasized that there lays more serious core ideas in the videos, and those are the main issues should be known.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0731112-160514 |
| Date | 31 July 2012 |
| Creators | Chuang, Yu-Ju |
| Contributors | Hsing-Tzu Lin, Feng-Yuan Kuo, Ya-Ching Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514 |
| Rights | unrestricted, Copyright information available at source archive |
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