This master thesis deals with possibilities for addressing customers at point of sale. Its objective is to apply current theoretical approaches to the field of research in order to design a concrete solution for increase of communication effectiveness of dermo-cosmetics products at pharmacies.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75348 |
Date | January 2010 |
Creators | Kurzawa, Ondřej |
Contributors | Karlíček, Miroslav, Jesenský, Daniel |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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