The Internet is rapidly becoming an important part of a presidential candidate's media strategy. Specifically, a candidate's website has distinct implications and uses in the early stages of a presidential campaign. Using an eclectic approach, this research examines the campaign websites of the candidates for the U.S. Presidency in 2008. By examining the websites using content analysis, analog criticism, media criticism, and scenario analysis emerging trends become apparent and conclusions on their further implications can be drawn. This research presents two major conclusions on the affects of campaign websites on the early stages of a presidential campaign. First, the design structure and features available on the Internet could be used to give the user a feeling of direct connection with the campaign, which in turn could motivate political involvement. Second, a candidate's new media strategy and usage must match with the overarching rhetorical style of the rest of the campaign. These two major concepts serve as starting points for further academic research and a greater understanding of our changing democratic system. / Department of Telecommunications
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/188330 |
| Date | January 2007 |
| Creators | Geidner, Nicholas W. |
| Contributors | Chesebro, James W. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | 90 leaves : col. ill. ; 28 cm. |
| Source | Virtual Press |
| Coverage | n-us--- |
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