The thesis deals with the creation of a real business plan for establishing a company offering a pop-up store service in the city center of Brno. The thesis is based on the theoretical background describing current forms of sales with focus on the main idea of the plan, creation of a business model, structure of a business plan, especially analytical-research methods, which are used in the following up analytical part of the thesis. The proposal part follows the results of the analyzes and describes the strategy of the start-up, its connection to the created business model, which is further elaborated into partial parts of the business plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402141 |
| Date | January 2019 |
| Creators | Pohančeník, Vladimír |
| Contributors | Kaňovská, Lucie, Bumberová, Veronika |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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