Recenty , the Internet change Human¡¦s life with rapid growth. Especially in recent years , Mainland China have great advancement in Internet. Because environment changes so fast , traditional competitive strategy gas become unavailable. The purpose of this research evaluate the strategy of internet company with dynamics of competitive strategy.
This dissertation is divided to five chapters: In chapter 1 , it included introduction of research content¡Bpurpose and motive. In chapter 2 is literature review. It explains administration of virtual community¡Bdynamics of competitive strategy , and the competition on the edge. In
chapter 3 , we analysis Internet Content Provider in mainland China , include the administration of ICP and portal site in P.R.C..In chapter 4 , we visited internet companies in Mainland China and then made SWOT analysis for our case. At last , we induce the key successful factor about portal site¡¦s administration in P.R.C. is :
1. Incipient advantage
2. Have no lack of capital
3. The ability to handhold variety market message
4. The free Internet resource
5. A large amount of loyal member
6. Powerful search engine
7. Fast & broad news content
8. The frisky virtual community
9. Brand advantage
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0630100-121921 |
| Date | 30 June 2000 |
| Creators | Yeh, Shin-Jy |
| Contributors | none, none, James,li |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630100-121921 |
| Rights | nofulltext, Copyright information available at source archive |
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