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Implementační analýza edukačního portálu se zaměřením na jeho monetizaci / The Implementation Analysis of the Educational Portal with a Focus on Its Monetization

The subject of the diploma thesis titled, "The Implementation Analysis of the Educational Portal with a Focus on Its Monetization" is the creation of a strategy that could be used for a new educational portal and subsequently its monetization. Primarily, the portal will be designed for university students. The theoretical part is focused on basic terms associated with issues of portals, web content monetization and operational expenses for running a website. In the practical part, there is a questionnaire survey, with the target audience being university students. Besides other things, this questionnaire survey also identifies the biggest competitors of the project. The competitors are analysed and their services and contributions to students are compared. After processing the questionnaire survey, a different strategy for a new educational portal is designed.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:188108
Date January 2015
CreatorsCHUCHLOVÁ, Martina
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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