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Strategická analýza podniku / Strategic Analysis of an Enterprise

Diploma thesis deals with the strategic company analysis. First part is about charac-terisation of strategy and methods of internal and external strategic analysis. These methods are PEST analysis, 4C analysis, sector analysis, Porter's five forces model, analysis of business resources and financial analysis. Second part of the work is practical aplication of these methods on the specific business entity.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193539
Date January 2014
CreatorsJanáček, Tomáš
ContributorsDvořák, Jiří, Málek, Aleš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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