The diploma thesis deals with preparing of an advertising campaign for a new launched trademark into the market. Based on theoretical ground and current firm and competitors’ analysis, the marketing mix and communication mix were created to use it as a starting point for this advertising campaign suggestion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222713 |
| Date | January 2010 |
| Creators | Kašpar, Karel |
| Contributors | Cochlar, Bohumír, Koleňák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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