The thesis is dealing with a proposal of competitive strategy of small firm. The starting point is strategic analysis that helps to identity internal and external influence impacting on given company. In conclusion is elaborated a proposal of competitive including variants of next company development.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223514 |
| Date | January 2012 |
| Creators | Malachová, Sabina |
| Contributors | Bártová,, Soňa, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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