The thesis introduces contextual advertising on internet using Google AdWords. The paper describes individual steps of an ad campaign (product choosing, ad types, keywords), its management and success evaluation (calculation of ROI and modified ROI).
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77157 |
| Date | January 2008 |
| Creators | Mihok, Radovan |
| Contributors | Halík, Jaroslav, Koblovsky, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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